Friso: Good poop matters, baby!

Formula milk brand Friso grew share of voice in Singapore with an earned media campaign based on 'poop' that educated parents about gut health.

Campaign details

Brand: Friso Brand owner: FrieslandCampina Agency: Omnicom Public Relations Group Singapore Market: Singapore Sector: Baby food Media channels: Content marketing, Direct marketing, Livestreaming, Merchandise & free gifts, Social media Budget: No budget

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