Friso: Beautiful Shit

Baby milk formula brand Friso developed an app capable of analysing baby poop with a quick scan, instantly alleviating the worries of mothers in China while strengthening its position in the baby care market.

Campaign details

Brand: Friso Brand owner: Friesland Campina Lead agency: McCANN Shanghai Contributing agency: McCANN Shanghai Market: China (Mainland) Sector: Baby food Media channels: Mobile & apps Budget: Up to 500k

Executive summary

A total of 80% of new mums don't know what their babies' poop says about their health. In China, the paucity of paediatricians makes face-to-face consultation difficult, with extremely long waiting times.

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