FairPrice: Make a fresh start

Supermarket brand FairPrice used online video and mobile interstitial ads to deepen its emotional connection to customers during Singapore's Covid Circuit Breaker lockdown.

Campaign details

Brand: FairPrice Brand owner: National Trades Union Income (NTUC) Lead agency: iris Worldwide Contributing agencies: Havas Media, Hogarth Worldwide Market: Singapore Sector: Supermarkets & grocery stores Media channels: Events & experiential, Online display, Online video, Point of purchase, in-store,Social media, Television, Word of mouth, influencers 500k - 1 million

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