Campaign details
Brand: EskinolBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: ABS-CBN CorporationMarket: PhilippinesSector: Skin care, sun protectionMedia channels: Livestreaming, Online video, Social media, Sponsorship - mediaBudget: Up to 500k
Executive summary
Eskinol was known as the pioneer of facial care in the Philippines and had been a trusted brand since its market launch in 1945. Though it remained as the market leader among deep cleansers, Eskinol had been greatly challenged by a changing landscape and its evolving consumers. The brand had lost shares...