Durex Kohinoor: Stay Faithfully Promiscuous

Shubhrojyoti Roy, Anish Dasgupta, Nima Namchu

Indian condom manufacturer Kohinoor re-launched under Durex with a new product portfolio to generate brand awareness.

Campaign details

Brand: Durex KohinoorBrand owner: Reckitt BenckiserLead agency: Havas Worldwide India Pvt. Ltd.Contributing agencies: Interactive AvenuesCountry: IndiaIndustries: Contraceptives, family planningMedia channels:Content marketing, Online video,...

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