Dove: 100 Girls

John Dawson, Annie Chen

Dove, the beauty products brand, re-set the beauty conversation by bringing attention to photo filters in China.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: MindshareIdea creation: Unite Shanghai Market: Greater China Sector: Skin care, sun protection Media channels: Online video, Social media, Outdoor, Out-of-home, Television & Connected TV, Livestreaming Budget: 3 - 5 million

Executive summary

Dove stands for Real Beauty and for years has celebrated beauty in its many forms across China. But in 2022, when Dove looked at the everyday experience of women in China, the brand found that modern life and digital culture had created a...

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