Diu Tourism: Keep Calm and Visit Diu

This case study shows how Diu, a small Indian Island, successfully doubled its number of tourists by rebranding itself and showcasing its culturally eclectic past.

Diu Tourism: Keep Calm and Visit Diu

Vipasha Bhuptani, Nikhil Mohan

Campaign details

Brand: Diu TourismBrand owner: Daman and Diu Toursim DepartmentLead agency: Ogilvy and Mather, IndiaCountry: IndiaIndustry: Destinations and locationsMedia:Integrated, Internet...