Diu Tourism: Keep Calm and Visit Diu

This case study shows how Diu, a small Indian Island, successfully doubled its number of tourists by rebranding itself and showcasing its culturally eclectic past.

Diu Tourism: Keep Calm and Visit Diu

Vipasha Bhuptani, Nikhil Mohan

Campaign details

Brand: Diu TourismBrand owner: Daman and Diu Toursim DepartmentLead agency: Ogilvy and Mather, IndiaCountry: IndiaIndustry: Destinations and locationsMedia: Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Newspapers, Radio, Social media, Sponsorship - media, TelevisionBudget: 1 - 3 million

Executive summary

This is a story of how an unheard-of tiny Indian island had to be placed on every domestic tourist's map in just 6 months with a budget that was...

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