Dell Technologies: Dell Youniverse Creators

Computer manufacturer Dell built an emotional connection with young metropolitan consumers in India and positioned its XPS range in the creator community through a series on streaming platform Voot that featured creators from all backgrounds.

Campaign details

Brand: Dell Brand owner: Dell Entrant company: Dell TechnologiesMarket: India Sector: PCs, computing Media channels: Word of mouth, Influencers, KOLs, Mobile & apps, Websites & microsites, Social media, Video on demand Budget: 500k - 1 million

Executive summary

Dell Youniverse Creators is an all-rounder campaign that hit all the right spots when collaborating with the creator community. It is a well-thought-out campaign with clear objectives supported with strong strategy and implementation.

Bringing creators together to create content out of their comfort zone using the...

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