Cornetto Philippines: Twitter influencer marketing

Loren Saguil, Tricia Cruz, Rica Paquio

Ice cream brand Cornetto partnered with Twitter in the Philippines for #CornettoConefessions, an influencer campaign to drive relevance and sales among its Gen Z target audience.

Campaign details

Brand: Cornetto Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Dairy products, fats, oils Media channels: Online video, Word of mouth, Influencers, KOLs, Websites & micrositesBudget:...

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