Campaign details
Brand: Cornetto Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Dairy products, fats, oils Media channels: Online video, Word of mouth, Influencers, KOLs, Websites & micrositesBudget: Up to 500k
Executive summary
Following the Covid pandemic and lockdowns, Cornetto had to win back relevance for Cone-fessions, or using its ice cream to make a move on one's crush, in the new normal.
Aiming to connect with the younger generation, aka Gen Z, the brand had to make sure...