Campaign details
Brand: Cornetto Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Dairy products, fats, oils Media channels: Competitions & contests, Online video, Social media, Virtual & augmented reality Budget: Up to 500k
Executive summary
Recovering from the effects of the Covid pandemic and lockdowns, Cornetto had to reignite the relevance of Cone-fessions, or to use its ice cream to make a move on one's crushes in the 'new normal'. Seeing the rise of OTT consumption, the brand found the...