Campaign details
Brand: Cofsils Brand owner: Cipla Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Non-prescription, OTC products Media channels: Product placement, Point-of-purchase, In-store Budget: 1 - 3 million
Executive summary
How would you decide who to trust? The sheep or the wolf wearing sheepskin?
Sore throat – a condition generally caused by a bacterial infection. It’s a medical condition, yet more often taken rather lightly in India.
This behaviour also translated into the throat lozenge category which had...