Coca-Cola: Taking on formality to enter Indian homes

This case study describes how Coca-Cola, a global soft drink brand, targeted families at festival time in India to encourage serving Coca-Cola at gatherings.

Coca-Cola: Taking on formality to enter Indian homes

Vibha Gupta and Jitender Dabas

Campaign details

Brand owner: Coca-Cola IndiaLeading agency: McCann WorldGroupBudget: 10 – 20 millionCountry: IndiaIndustry:Non-alcoholic, soft drinks; Carbonated soft...