Coca-Cola: Coke2Home

Soft drink giant Coca-Cola used a home delivery service in a behaviour-changing sponsorship campaign for the ICC World Cup in India.

Campaign details

Brand: Coca-Cola Brand owner: Coca-Cola Agency: McCann Worldgroup Market: India Industries: Carbonated soft drinks Media channels: Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Social media, Television Budget: 3 - 5 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands