Closeup: Blue Ivy Launch – All around freshness

Oral care brand Closeup harnessed the power of multiple media platforms to drive sales of a new variant in the Philippines and steal market share from a formidable competitor.

Campaign details

Brand: Closeup Brand owner: Unilever Lead agencies: Unilever Philippines, Mindshare Philippines Contributing agencies: ABS-CBN Corporation, Twitter Philippines Market: Philippines Sector: Oral health Media channels: Content marketing, Online display, Online video, Programmatic display, Radio & audio, Social media, Television, Video on demand Up to 500k

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