Brand: ClearBrand owner: UnileverLead agency: MullenLowe Group SingaporeContributing agency: UstudioMarket: GlobalIndustries: Hair careMedia channels: Content marketing, Online video, Social media, Websites & micrositesBudget: Up to 500k
#ComeBackStronger was an initiative launched at a time when mental pressure was at its peak. Socially distanced. Locked away. WFH. Nothing was normal, and we weren't equipped to deal with lockdown, mentally.
Mental health is a huge, underlying, underfunded, almost hidden away issue faced by many, addressed only by a handful, and accessible to far...