Campaign details
Brand: Clear (shampoo) Brand owner: Unilever Entrant company: MindshareIdea creation: Unite Shanghai Market: Greater China Sector: Hair care Media channels: Online video, Livestreaming, Merchandise & free gifts Budget: 1 - 3 million
Clear: Clear X Su Yiming’s Fearless 1980° Digital Collectibles
Shampoo brand Clear increased social commerce product sales on Douyin's Super Brand Day in China with the creation of digital collectibles based on brand ambassador snowboarder Su Yiming and his history making Backslide 1980 Indy Crail trick.
