Castrol Magnatec: #StopCarAbuse

Car oil brand Castrol increased reach and engagement with car-owners in Indonesia via a YouTube, paid social and influencer marketing campaign, #StopCarAbuse.

Campaign details

Brand: Castrol Magnatec Brand owner: BP Agency: M&C Saatchi Market: Indonesia Sector: Tyres, fuel, accessories, services Media channels: Online video, Other & ambient media, Social media Budget: 500k - 1 million

Executive summary

Car lubricants are a low-involvement category, with most people being into their cars, but not their engines. Motor oil is just another problem they didn't want to be concerned about. Castrol aimed to improve its product awareness and consideration t

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