Brooke Bond Red Label Tea: Taste of Togetherness

Tea brand Brooke Bond Red Label conducted a three-year, multi-channelled social experiment to get customers to reappraise the brand and to regain its market-leadership position in India.

Campaign details

Brand: Brooke Bond Red Label Brand owner: Hindustan Unilever Lead agency: Ogilvy & Mather Country: India Industries: Soft Drinks, Hot drinks Media channels: Cinema, Outdoor, out-of-home, point-of-purchase, in-store, Print - general, unspecified, Social media, Television : 10 - 20 million

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