Boost: Building an e-wallet ecosystem from the ground up

E-wallet app Boost partnered closely with adaAsia's proprietary data management platform Xact to create an agile data-driven campaign and build its user base in Malaysia.

Campaign details

Brand: BoostBrand owner: Axiata Digital Services Sdn BhdLead agency: adaAsiaCountry: MalaysiaIndustries: Digital paymentsMedia channels: Mobile & appsBudget: Up to 500k

Executive summary

Malaysia is predominantly a cash society. So when...