Bennett, Coleman and Co. Ltd.: Count on Print

Malcolm Raphael, Rakesh Thakur, Adya Thakur

The Times of India newspaper's parent company, Bennett Coleman & Co. (BCC) ran a digital plus print campaign in 2021 to rebuild its print advertising volumes.

Campaign details

Brand: Bennett, Coleman And Co. Ltd Brand owner: Bennett Coleman & Co Entrant company: Bennet Coleman & CoMarket: India Sector: Newspapers Media channels: Social media, Online displayBudget: Up to 500k

Executive summary

Covid-19 affected every...

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