Bear Brand: Agility@Scale

Bear Brand, a sterilised milk company, generated impressions and increased market share in Indonesia by offering their product to different target audiences as a deterrent to COVID-19.

Campaign details

Brand: Bear Brand Brand owner: Nestlé Entrant company: DentsuIdea creation: Ogilvy Jakarta Market: Indonesia Sector: Milk & dairy drinks Media channels: Mobile & apps, Word of mouth, Influencers, KOLs, Social media, Online display, Television & Connected TV, Public relations, Radio & audio, Programmatic display Budget: Up to 500k

Executive summary

Legacy brands are often seen as stagnant, slow and unresponsive to changing consumer needs. As COVID-19 struck, people were getting more concerned about their health and looked towards Bear Brand to build...

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