Bajaj V: The Nation's Bike

Motorcycle manufacturer Bajaj used a social-media-driven content platform that tapped into national pride to launch a new commuter model in India.

Campaign details

Brand: Bajaj VBrand owner: Bajaj Auto Ltd.Lead agency: Leo Burnett Country: IndiaIndustries: Motorcycles, bikesMedia channels:Content marketing, Events & experiential, Online video, Point-of-purchase, in-store, Public relations,...

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