Baby Dove Philippines: Dove Real Mom's Village

Baby Dove, a moisturiser company, generated engagement and awareness of its product by creating a virtual space for first-time and millennial mothers to interact and learn about motherhood.

Campaign details

Brand: Baby Dove Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Baby care Media channels: Content marketing, Word of mouth, Influencers, KOLs, Virtual & augmented reality, Gaming & in-game advertising Budget: Up to 500k

Executive summary

They say it takes a village to raise a child. However, caring for mothers is just as important as caring for a baby. In the age of the pandemic, Baby Dove sought to create a virtual space so moms could find a...

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