Campaign details
Brand: Baby Dove Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Baby care Media channels: Content marketing, Word of mouth, Influencers, KOLs, Virtual & augmented reality, Gaming & in-game advertising Budget: Up to 500k
Executive summary
They say it takes a village to raise a child. However, caring for mothers is just as important as caring for a baby. In the age of the pandemic, Baby Dove sought to create a virtual space so moms could find a...