Axis Bank: Pause the Bargain

Arun Raman, Lavanya M N

Axis Bank, a financial services brand, increased the number and value of transactions for small business owners by challenging Indian bargaining traditions.

Campaign details

Brand: Axis Bank Brand owner: Axis Bank Entrant company: Grey MumbaiIdea creation: Grey Mumbai Market: India Sector: Banks Media channels: Social media, Outdoor, Out-of-home Budget: Up to 500k

Executive summary

The profoundly ingrained Indian cultural...

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