ART Power HK: #HKart2020

Rosanna Herries

ART Power HK was launched to promote art and cultural initiatives on a digital platform, following the cancellation of Hong Kong's leading month-long art event thanks to Covid-19.

Campaign details

Brand: ART Power HKBrand owner: Sinclair ArtsAgencies: Sinclair Arts, SinclairMarket: Hong KongIndustries: Museums, attractions, librariesMedia channels: Content marketing, Email marketing, Events & experiential, Livestreaming, Online video, Public relations, Social media, Websites & micrositesBudget: No budget

Executive summary

ART Power HK (www.artpowerhk.com) is a non-commercial, community-wide campaign developed in response to Covid-19 and launched in March 2020. Grown organically through a desire to celebrate Hong Kong’s diverse arts scene, it represents the power of collaboration to drive positive energy and confidence for Hong Kong’s...

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