Ariel Matic: Share The Load

This case study shows how Ariel, a laundry detergent brand, used a social campaign to engage with its Indian audience and increase brand awareness.

Ariel Matic: Share The Load

Rajat Mendhi, Manisha Sain

Campaign details

Brand: Ariel MaticBrand owner: P & G IndiaLead agency: BBDO IndiaContributing agencies: Red Ice FilmsCountry: IndiaIndustry: Cleaners & detergentsMedia: Cinema, Events & experiential, Integrated, Newspapers, Online video, Packaging & design, Point-of-purchase, in-store, Public relations, Social media, Sponsorship - event, property, Television, Word of mouth, advocacyBudget: 500k - 1 million

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Executive summary

Some campaigns change a brand's fortunes within a category.

Some campaigns...

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