Amazon.in: Show Me More

This case study describes how Amazon, an American electronic commerce company, used a comprehensive integrated campaign to change the meaning of an everyday Indian phrase expressing frustration, eventually making Amazon the preferred choice for online shopping in India.

Amazon.in: Show Me More

Lubna Khan

Campaign details

Brand: Amazon.inBrand owner: AmazonLead agency: Orchard Advertising (The Leo Group)Country: IndiaIndustry: Online retailMedia:Integrated, Internet - display, Internet - general, Mobile & apps, Newspapers,...