Amazon Fashion: A Fashionable Dilemma

Online brand Amazon used a multichannel campaign to build its credentials as a site for fashion in India.

Campaign details

Brand: Amazon FashionBrand owner: AmazonLead agency: Ogilvy & MatherCountry: IndiaIndustries: Online retailMedia channels:Content marketing, Events & experiential, Online display, Online video, Outdoor, out-of-home, Print - general,...

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