Ada: How a newspaper helped a nation heal the wounds of war

This case study shows how, Ada ('Today'), a young newspaper in Sri Lanka, promoted national reconciliation in the run up to New Year celebrations to increase its circulation.

Ada: How a newspaper helped a nation heal the wounds of war

Murtaza A. Tajbhoy

Campaign details

Brand owner: Wijeya Newspapers LimitedLead agency: Leo Burnett SolutionsContributing agency: Starcom Sri LankaBrand: Ada NewspaperCountry: Sri LankaIndustryNewspapers...

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