Adjusting the Consumer Crosshairs: the use of celebrities in automotive marketing

Isaac Black

This report looks at the use of celebrities in U.S. automotive marketing, and how they are used to connect with specific audiences and to leverage consumer engagement.

Celebrities & endorsement
Automotive industry (general)
United States
Strategy

Adjusting the Consumer Crosshairs: the use of celebrities in automotive marketing

Isaac Black

The Martin Agencyis currently running a campaign for the auto insurer Geico that features actual customers telling car-related horror stories alongside recognizable...

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