WARC Advertising Research Conference 2006

Roderick White

Roderick White (editor of Admap) reported direct from the WARC Advertising Research Conference, London, October 31 2006.

WARC Advertising Research Conference 2006

Roderick White

THE DAY AS IT HAPPENED

Morning Session 1

The Chairman's pre-conference research

Chairman Terry Prue(HPI) introduced the conference by saying that there are many theories of how advertising works, lots...

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