WARC 100: Asia-Pacific Regional Rankings

This article summarises the results from the Asia-Pacific region for the 2015 Warc 100, which ranks the world's best marketing campaigns based on performance in effectiveness and strategy competitions.
  • As a region, Asia-Pacific had a stellar year on the Warc 100 in 2015, with both the top campaign globally ('Kan Khajura Tesan') and the top creative agency (Lowe Lintas Mumbai).
  • Australia was also named the third-ranked country on the Warc 100, contributing 17 of the global top 100 campaigns.
  • India (4th), China (5th) and New Zealand (7th) also made the top 10 on the country rankings.
  • Global brands and advertisers continued to dominate the rankings in Asia-Pacific, with only two of the top 10 advertisers actually headquartered in the region.
  • The agencies from...

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