Wang Laoji Z-star National Producer

樊雨珎、吕杨云蓉

Wanglaoji, a well-known Chinese time-honored herbal tea brand, hopes to establish an effective communication model with young people and increase sales.

Case details

Brand: Wang Lo Kat

Brand owner: Guangzhou Wanglaojida Health Industry Co., Ltd.

Main Agency: Inspire Yunshi

Put on the market: Mainland China

Delivery time: July-September 2019

Industry: Beverage

Media channels: social media, video platforms

Budget: 4 million

Case summary

Nowadays, the national tide is in power, and the Chinese time-honored Wanglaoji has both opportunities and challenges. In the summer when the beverage industry is the most competitive, Wong Lo Kat needs to establish an effective communication model with young people, spread the theme and drinking scenes of "the hotter...

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