Walt Disney Company: I'M Going To Disneyland campaign

Although the Walt Disney Company was founded in 1938, it was not until 1984 that it undertook national advertising.

Walt Disney Company: I'M Going To Disneyland campaign

Francis Davis

Overview

Although the Walt Disney Company was founded in 1938, it was not until 1984 that it undertook national advertising. It was not long, however, before one of the world's...