Walmart, Kroger, Target, and Amazon lead the RMN pack

Elana Morris

An overview of the Path 2 Purchase Institute's Trends 2023: Retailer Media Networks Ratings and Challenges report.

Purchase behaviour
E-commerce & mobile retail
Evolution of retail
Online retail
United States
US Data

Walmart Connect, Kroger Precision Marketing (KPM), Target’s Roundel, and Amazon DSP were among the most worked-with retail media networks (RMNs) across the brands surveyed in the Path to Purchase Institute’s (P2PI) 2023 Trends Study.

Survey respondents...

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