Walmart, Kroger, Target, and Amazon lead the RMN pack

An overview of the Path 2 Purchase Institute's Trends 2023: Retailer Media Networks Ratings and Challenges report.

Walmart Connect, Kroger Precision Marketing (KPM), Target’s Roundel, and Amazon DSP were among the most worked-with retail media networks (RMNs) across the brands surveyed in the Path to Purchase Institute’s (P2PI) 2023 Trends Study.

Survey respondents were asked to rate thirteen separate RMNs on a variety of different metrics, including targeting effectiveness, measurement capabilities, ROI, data sharing, sales growth, creative freedom, and traffic-driving capabilities.

Overall, 166 marketing executives responded to a call for surveys on RMN performances: the following data are a compilation of their responses on the most popular RMNs.

Seventy or more respondents rated Walmart...

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