Walmart: Drive-In

Walmart, a chain of hypermarkets, increased brand love in the USA by turning its stores into community centres to bring neighbourhoods together.

Campaign details

Brand: Walmart Inc.Brand owner:Agency: Momentum WorldwideMarket: B2C, Retail

Executive Summary

Sales were up at Walmart, but brand love was through the floor – a future disaster for Walmart in a world of expanding retail options. People saw...

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