Walmart Connect: A Platform Primer for marketers

This Platform Primer, looking at Walmart, is part of the WARC Retail Media Platform Primer series which has been created to help senior marketers navigate the fast-growing world of Retail Media.
  • Walmart has huge ambitions for e-commerce and has made substantial investments in Retail Media technologies, hiring, data and analytics, fulfillment and in setting up a marketplace.
  • The marketplace ambitions of Walmart could ensure that its existing scale increases even more – delivering the flywheel of traffic that ensures Retail Media and fulfillment continue to grow.
  • Walmart Connect Featured Products are 90% of Retail Media on Walmart Connect as Walmart Connect is a relative latecomer to Retail Media advertising....

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