Campaign details
Brand: WallsBrand owner: UnileverEntrant company: Mindshare Malaysia, Kuala LumpurMarket: MalaysiaSector: Dairy products, fats, oilsMedia channels: Social mediaBudget: Up to 500k
Walls: IC Now Grab The Happiness
Walls, an ice cream company, increased sales during the 2020 COVID-19 lockdown in Malaysia by shifting its advertising towards home consumption.
