Wall's Cornetto: Mood for thought!

Wall's Cornetto, an ice cream brand, launched a campaign in Indonesia to target moods and leverage impulse moments to become the brand of choice.

Campaign details

Brand: Wall's CornettoAgency: MindshareRegion: APAC

Strategy

Objective

While Ice-cream has always and continues to be an impulsive category, an oft underlook insight is its ingrained relationship with and to emotions. And whilst all of us are driven by our emotions and our moods, one core segment of consumers that give into the vagaries of moods more than others are the Gen-Zs. Gen Zs also happen to be core target audience for Cornetto Ice-cream. Gen Zs are unequivocally acknowledged to be impulsive, moody and often indecisive. A drill down into the values, attitude and...

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