Wall's Cornetto: Mood for thought!

Wall's Cornetto, an ice cream brand, launched a campaign in Indonesia to target moods and leverage impulse moments to become the brand of choice.

Campaign details

Brand: Wall's CornettoAgency: MindshareRegion: APAC

Strategy

Objective

While Ice-cream has always and continues to be an impulsive category, an oft underlook insight is its ingrained relationship with and to emotions. And whilst all of us...

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