Wall's Cornetto: From ice-tea to ice-cream!

Wall's Cornetto, an ice cream brand, launched a campaign in Indonesia to create a true-spirited collaboration at scale to ensure the brand finds meaning and purpose in the young Indonesian vernacular.

Campaign details

Brand: Wall's CornettoAgency: MindshareRegion: APAC

Strategy

Objective

Tea or vernacularly known as 'Teh' has been an indelible part of Indonesian culture since times immemorial. Whilst the tea was introduced to Indonesia in the 1600s by the Dutch, it has moved a full spectrum in terms of its form, factor as well as glory in the way it exists today. One of the more recent upcoming trends which have been gaining grounds spectacularly has been the rise of 'Es Teh' or Ice-tea. Pertinently, in more recent times Ice-tea has become a playground for flavours,...

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