Walking the talk – how prostate cancer charity turned words into life-saving action

Prostate Cancer UK used research and discourse analysis to come up with a powerful six-week campaign supported by the NHS, leading to a huge uptick in men being screened for prostate cancer and many lives potentially saved.

As the COVID-19 pandemic gripped the nation, GP appointments dropped off and there were missed opportunities to remind patients about health checks. Prostate cancer tests, for example, dropped by 52,000, potentially putting many men at risk.

Prostate Cancer UK wanted to get at-risk men back in for testing by highlighting who was most at risk and why it was important to get checked – but there were some significant challenges.

Sadie Crabtree, the charity’s head of marketing and platforms, told the MRS Semiotics & Cultural Insight Conference (February 2023) that prostate cancer often didn’t have obvious symptoms unless it had...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands