Walking the talk – how prostate cancer charity turned words into life-saving action

Prostate Cancer UK used research and discourse analysis to come up with a powerful six-week campaign supported by the NHS, leading to a huge uptick in men being screened for prostate cancer and many lives potentially saved.

As the COVID-19 pandemic gripped the nation, GP appointments dropped off and there were missed opportunities to remind patients about health checks. Prostate cancer tests, for example, dropped by 52,000, potentially putting many men at risk.

Prostate Cancer...

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