Walkers: Using social media in new product development
Dan Calladine WARC Online
Research from comScore recently revealed that 75% (211m) of adult internet users in Europe visited social networks in December 2008. Bearing in mind that three years ago social networks were almost unheard of in Europe, this is an amazing statistic.
Generally speaking, each market has its favourite local network (for example: Hyves in Netherlands; Studivz in Germany: Tuenti in Spain), but Facebook has started to make real inroads into markets outside the UK, particularly in Italy.
An Italian colleague recently explained to me that if...