Walkers: Using social media in new product development
Dan Calladine WARC Online
Research from comScore recently revealed that 75% (211m) of adult internet users in Europe visited social networks in December 2008. Bearing in mind that three years...
Walkers: using social media in new product development
With recent comScore research reporting that 75% of adult internet users in Europe visited a social networking website in December 2008, brand owners are taking notice of the potential of social media for involving consumers in new product development.
