Walkers Crisps - Staying loyal to Lineker

This silver-winning paper describes the long-term effects advertising for Walkers Crisps - in particular, the Lineker campaign produced by AMV BBDO which continues to pay great dividends.
Agency: Abbott Mead Vickers.BBDOAuthors: John McDonald, Bridget Angear and Peter Knowland

silver award

Walkers Crisps

Staying Loyal to Lineker

Introduction

'With an immediate ROI of 1.70, building to 5.10 in the longterm, our loyalty to Gary Lineker has clearly...