Walkers - Embracing the unfamiliar: Walkers do us a flavour
Principal Authors: Tom White, Simon Wassef and Bridget Angear – AMV BBDO
Contributing Authors: Jane Dorsett – AMV BBDO; Alex Ebdon – OMD UK
By 2008 the British public had become so comfortable in their relationship with the Walkers brand that they’d begun to find us a bit predictable.
For over half a century, Walkers had been delighting the British public with irresistible flavours. And for the last 15 years Walkers had been entertaining them with one of the country’s most recognisable and enduring advertising campaigns.
But for the...