Walgreens: Vaccine Readiness Model

Walgreens, a pharmacy brand, launched a campaign in the US to identify and reach those who were most likely to accept receiving the vaccine.

Campaign video: Walgreens – Vaccine Readiness Model

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Media agency: MediaCom New York / VMLY&R New YorkAudience Strategy and Enablement: Mari DocterGroup Media Director: Ryan ShawSenior Manager, Media Strategy &...