Campaign details
Brand: WalgreensBrand owner: Walgreens Boots AllianceEntrant company: The Pharm - USAIdea creation: The Pharm ChicagoMarket: North AmericaSector: RetailMedia channels: Social media, Online video, Radio & audio, Word of mouth, Influencers, KOLs, Search marketing, Public relations, Websites & microsites, Mobile & apps, Email marketing, Online display, Programmatic displayBudget: Over 20 million
Executive summary
COVID-19 is the health crisis of our time. As one of America’s leading pharmacies, Walgreens played a critical role in vaccinating the nation. Unlike previous vaccination campaigns, Walgreens faced immense challenges,...