Walgreens: This Is Our Shot

Walgreens, a pharmacy, launched a campaign in North America to administer 30m COVID-19 vaccines in the US, educate the population on the evolving access, efficacy, and safety of COVID-19 vaccines and address healthcare inequities.

Campaign details

Brand: WalgreensBrand owner: Walgreens Boots AllianceEntrant company: The Pharm - USAIdea creation: The Pharm ChicagoMarket: North AmericaSector: RetailMedia channels: Social media, Online video, Radio & audio, Word of mouth, Influencers, KOLs, Search marketing, Public relations, Websites & microsites, Mobile & apps, Email marketing, Online display, Programmatic displayBudget: Over 20 million

Executive summary

COVID-19 is the health crisis of our time. As one of America’s leading pharmacies, Walgreens played a critical role in vaccinating the nation. Unlike previous vaccination campaigns, Walgreens faced immense challenges,...

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