Walgreens: COVID-19 Vaccine

Walgreens, a pharmacy store chain, encouraged adults across the USA to receive their COVID-19 vaccine.

Campaign details

Brand: WalgreensBrand owner: WalgreensAgency: MediaComMarket: U.S.

Executive summary

The COVID-19 pandemic shook the nation and set heightened expectations for Walgreens to administer vaccines. Those eligible and at risk received the first vaccines. As time passed and vaccines became available to the masses, the nation became divided, driven by disinformation and politics, allowing vaccine hesitancy to take a strong foothold. While Walgreens was challenged to get shots in ALL arms, not ALL arms (or minds) were ready for them. The Vaccine Readiness Model tapped multiple data points to create an algorithm predicting...

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