Wales Tourist Board

Helen Firth

Campaign in 1998 by FCA for the Welsh Tourist Board. Objective: increase number and value of holidays in Wales by attracting a new type of visitor.
Agency: FCAAuthor: Helen Firth

Wales Two Hours and a Million Miles Away

 Reinforcing the appeal of Wales as a holiday destination

THE WIDER PICTURE

Traditional UK holiday destinations such as Wales are in a potentially vulnerable position. British holiday-taking is changing:

  • In the last two decades, British people have taken an increasing number of holidays abroad
  • At the same time, the holidays we take at home are more likely to be short breaks, at the expense of longer trips
  • Traditional destinations have suffered from declining numbers in ...

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