Wal-Mart’s Customer-inspired 2007 “Save Money. Live Better.”

A 2007 campaign for Wal-Mart. The company, faced with new competition, had recognised the need to renew its marketing strategy based on a deeper understanding of customers, improve its branding and achieve greater media efficiency.

Winning with High Quality Research: Wal-Mart's Customer-inspired 2007 “Save Money. Live Better.”


Founded in 1962 with the opening of its first store in rural Rogers, Arkansas, Wal-Mart Stores has grown to become the U.S.'s and the world's largest retailer. Committed to a business model that drives costs out of supply chains to deliver everyday low prices to customers, Wal-Mart U.S. has grown to be an immense success among American consumers, achieving $226B in annual revenues and growing to more than 3,400 discount and supercenter stores in the U.S.

The company's scale has afforded it great...

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