Waitrose & Partners: Making purpose taste good

Faced with a declining share of sales and the loss of its advantage in perceived quality, Waitrose, the UK grocer, developed a campaign to grow sales, penetration and regain its quality advantage.

Campaign details

Brand: Waitrose & PartnersAdvertiser: Waitrose & PartnersEntrant: adam&eveDDB / Manning Gottlieb OMD Category: Single MarketPrincipal authors: Shu Han Lee, adam&eveDDB Contributing authors:Shu Han Lee, adam&eveDDB; Saima Vohra,...

Not a subscriber?

Schedule your live demo with our team today